On May 20th, FIA had the opportunity to present to members of the Network Advertising Initiative, NAI. The NAI is a leading self-regulatory association comprised of third party network advertisers who are committed to promoting the health of electronic commerce and, most importantly, increasing consumer confidence in the online ecosystem. Representatives from Conversant and Specific Media, two of FIA’s Partners, spoke to the audience about the history and formation of FIA and the work that advertising technology companies are doing to save lives. The summit also included a conversation with FTC Commissioner, Julie Brill and a panel discussion with senior staff members from the Hill, moderated by Senator Byron L. Dorgan.
We had the honor of presenting FIA to the heads of the Federal Emergency Management Agency (FEMA) and their Office of Disability Coordination today. We shared our vision of how the emergency messages that FIA is already serving will grow to become accessible to those with special needs – specifically noting how it could work with screen readers for the blind community.
There were five other presenters who also shared their visions for accessible warnings, with ideas ranging from iconography to warning apps that featured user generated content. There was even a language-translating app created by middle school students.
We received a lot of positive feedback on our presentation, including some kind words from the event coordinator. We have more work to do in order to be functioning in an accessible manner, but there are an ever-growing number of people who are very excited about what we are doing and want to help.
Overall it was a very inspiring and thought-provoking event.