Amber…Could Have Been Saved. Five powerful words that represent a mission we are so proud to be part of. I had the privilege of sitting next to Sheriff Dee Anderson, founder of AMBER Alerts, in New York City as the Sheriff gave his acceptance speech at the Webby Award Ceremony on behalf of the Federation for Internet Alerts (FIA) in the Advertising & Media’s Public Service & Activism category. The Webby Awards, which recognize excellence on the Internet, is known for their 5-word acceptance speeches and I can’t think of a more powerful way to express the meaning behind the work we are doing with FIA.
It was an honor to have Sherriff Anderson and Senior Investigator Gary Kelly of the New York State Police Special Victims Unit and New York State AMBER Alert Coordinator join us to hear firsthand accounts about the impact FIA has on helping to save lives. NYPD Commander Lieutenant Christopher Zimmerman was supposed to join us at the reception. However, due to an unexpected police emergency he was unable to attend. This was a strong reminder to me about how our efforts to help law enforcement officials do their jobs is a serious responsibility and of immense importance to them as they work very hard to protect the public. These heroes risk their lives every day protecting our families.
While it was an honor to be the winner of the 2015 People’s Voice Webby Award, as the lights dimmed on the Webby stage I quickly realized that the mission remains, and the light shines ever brighter, to distribute life-saving information in real-time and get these messages in front of the right people, at the right time. Earlier this week we announced the expansion of the global emergency communications network with the addition of new partners and are pleased to have AOL, AppNexus, Rocket Fuel and xAd join FIA to significantly increase the reach and global impact of the network, which now delivers 30 billion real-time messages each day worldwide.
When Sheriff Anderson founded AMBER Alerts in 1996, he said he never imagined being able to communicate these alerts to millions of people in real-time in the way we are doing it. The coalition of ad technology companies, networks and exchanges that have come together to support this initiative is a true testament to the industry’s commitment to using technology and data for good. As I told Sheriff Dee Anderson, on behalf of FIA, I am very proud to share this commitment with others as well, and when there is an AMBER Alert we will be there in full force.
There’s still a lot more that needs to be done and I look forward to continuing to extend the reach and global impact of FIA.
Contributed by Bryan Kennedy Chief Executive Epsilon/Conversant
As the CEO of the world’s largest independent ad tech company whose mission is to create a better Internet, I am constantly looking for opportunities to leverage our voice, our dollars, and our technology for social good. I am inspired by how often I see people take to the Internet to rally around valuable causes, whether raising awareness, funding research, or celebrating the accomplishments of others. Today, AppNexus takes part in an incredibly important initiative to help protect one of our most precious and most vulnerable groups: our children.
Many of you know that since AMBER Alerts were first instituted in 1996, they have been broadcast nationwide to inform the public and law enforcement about missing or abducted children. Deployed via radio, billboards, TV stations, and SMS, AMBER Alerts have resulted in the rescue of more than 650 children. Recently, in an effort to capitalize on the Internet’s reach and scope, AMBER Alerts have been broadcast across new channels, including Facebook.
The Federation for Internet Alerts (FIA) recently announced that AOL, AppNexus, Rocket Fuel and xAd have joined its roster of partners. This expanded coalition will significantly extend the reach and global impact of the network, which now serves more than 30 billion real time messages each day worldwide, not only for AMBER Alerts but also for other regional emergencies including severe weather events. FIA has brought more than 500 million dynamic AMBER Alert impressions to more than 100 million devices during 686 abductions, driving record traffic to AMBER Alert posters on the National Center for Missing & Exploited Children’s website that can be shared or printed to assist in locating the child.
Nothing is more important than the safety of our children, and AppNexus is committed to leveraging our technology to help protect them. It is FIA’s mission, and now ours, to “make every second count” with these real time alerts. We are grateful to FIA for the important work it does, and are proud to partner with them on our journey to create a better Internet.
Contributed by Brian O’Kelley, CEO at AppNexus
The team has arrived in NYC for the big day. As stated in our last blog, FIA won the 2015 People’s Voice Webby Award for Advertising & Media for Public Service & Activism. We are humbled to be part of the award ceremony and are even more excited about the potential this exposure will bring to FIA and our mission.
While our cause is serious, this is a night of celebration hosted by comedian Hannibal Buress. The awards will feature a wide range of winners from Ellie Kemper for her performance in The Unbreakable Kimmy Schmidt to Louis Rossetto and Jane Metcalfe of Wired Magazine. It’s sure to be a night to remember. We invite you to tune into The Webby’s YouTube channel tomorrow, Tuesday, May 19th for coverage of the event. Be sure to look for our smiling faces.
Congrats to all the winners, we’ll see you tonight!
Contributed by Emily Marron, Copywriter at Conversant