Clear space on the mantle, the Federation for Internet Alerts (FIA) went 2-for-2 taking home high-profile media awards in September.
FIA garnered Adweek Media Plan of the Year honors on Sept. 18 and followed with a MediaPost OMMA (Online Media, Marketing and Advertising) Award for Online Advertising Creativity on Sept. 27.
Adweek recognized FIA for the best alternative media plan under $500,000. The annual competition pays tribute to the most innovative media strategies from across the globe. FIA was one of 23 Media Plan of the Year winners in 2017.
For the OMMA Award, FIA championed the category for Artificial Intelligence, topping IBM’s Watson ads and ROM chocolate’s ROMBOT ad for the honor. The OMMA Awards were created in 2004 to honor agencies and advertisers that push the boundaries of digital advertising.
“Our partners are actively involved in targeting relevant emergency messaging through the Internet to people during hurricanes and wildfires, so it’s especially meaningful to get noticed by the industry for the critical work we’re doing at this time,” FIA President Jason Bier said. “We’re grateful to have the opportunity to participate and make a difference through the deployment of technology that’s saving lives.”
“We’ve built an Alert Hub that ingests alerts every second, pulling them in from different servers around the world, aggregating them and putting them in the AWS Cloud,” Bier said. “We are deploying them through FIA Partners like AppNexus, Conversant and Oath in real time, and also making them available to innovators for free to create new life-saving tools.”
FIA’s video, “Saving Lives With Artificial Intelligence,” which stars Amazon’s Alexa and touches on the various ways FIA helps people avoid danger, was a key influencer for both awards, according to FIA President Jason Bier.
FIA’s mission is to get crucial alerts in front of the right people at the right time — and right location. For example, FIA served more than 21 million emergency warning impressions for the recent wildfires and hurricanes, flash floods, tornadoes and high winds in the midst of Hurricanes Harvey and Irma.
“Engine Media built an Alert Hub that ingests alerts every second, pulling them in from different servers around the world, aggregating them through the AWS Cloud,” Bier said. “We’re deploying these alerts through FIA Partners AppNexus, Conversant, GroundTruth, Oath and Rocket Fuel in real time, while also making them available to innovators for free to create new life-saving tools.”
FIA was also a finalist for The Digiday Awards in the category for Social Good.
For more information or partnership opportunities, please contact Tara Vetro at Tara.Vetro@enginegroup.com.