FIA helps rock the vote with geo-targeted notifications

Tornadoes. Hurricanes. Child abduction warnings.

The Federation for Internet Alerts (FIA) is doing its part to save lives by delivering geo-targeted alerts to those in areas of danger.

But that’s not all. FIA is also helping to get voters to the polls.

In partnership with AppNexus and Democracy Works, FIA supports the delivery of location-based notifications to inform Americans when and where to cast a ballot for a wide range of elections. Caroline Smith, senior manager of corporate communications at AppNexus, is helping lead the charge.

“Democracy Works is a nonpartisan 501(c)(3) organization dedicated to building tools to improve the voting experience for voters and election officials alike, to help every American vote in every local, state and national election,” Smith said.

Only 56% of voting-age Americans cast ballots in the 2016 presidential election, according to Pew Research. That’s starkly lower than voter turnout for the most recent national elections in many other nations. Belgium, for example, boasts the highest turnout rate at 87.2%, while Mexico (65.9%) and Canada (62.1%) also top the U.S. in voter turnout.

“Voting is a basic and realistic way to effect change in our community and country — every aspect of our daily lives ladders up in some way to decisions that are made by our elected representatives,” Smith said.

Democracy Works is upgrading the infrastructure for future elections and provides voters the information they need to register and vote easily.

“Democracy Works has a database of all the elections that are taking place across the country — from school boards on up,” Smith said. “Because AppNexus has done real-time alerting with FIA, we can pull info from Democracy Works’ database, and we’ll serve election reminders through the AppNexus PSA program that are targeted in real-time where elections are taking place.”

Democracy Works’ TurboVote Challenge is an initiative which aims to achieve 80 percent voter turnout throughout the U.S. For more information, please visit www.democracy.works.

Logan Malloy wrote this story for FIA. Contact him at lmalloy@conversantmedia.com.

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