It’s not easy to spell out how the Federation for Internet Alerts (FIA), a 501c3 nonprofit, helps missing children.
So here’s a wonderful story that shows how FIA and other groups using advertising technology help society — and we know it’s just the start.
On May 21, a 17-year-old boy went missing in Arkansas.
About a week later, local law enforcement sent a request for an alert to the National Center for Missing and Exploited Children (NCMEC), which then activated alerts in Arizona and Oklahoma, two states the boy might be.
“The child was believed to be in danger and the need for the public to be instantly engaged was a priority,” said John Bischoff, VP of the Missing Children Division at NCMEC. “The child’s poster was sent out through GMCNgine using FIA’s technology.”
This allowed the child’s poster to be published on existing digital ads via desktop and mobile devices using geo-targeting technology in places of importance. It didn’t take long for a citizen to see the alert, recognize the child and contact law enforcement.
On May 31, the child was safely recovered.
“We always knew the GMCNgine would be an important tool as part of coordinated efforts to recover missing children,” said Bob Cunningham, CEO of the International Centre for Missing and Exploited Children (ICMEC).
FIA around the globe
More than 30 organizations around the world are plugged into the GMCN to rescue missing and exploited children.
So far in 2020, FIA delivered 935 alerts around the world, resulting in more than 2.7 billion media Impressions and 321 alerted cases closed — that’s 43% of children found.
“We are immensely grateful to the Federation for Internet Alerts for making their technology available to our members across the world and helping bring vulnerable children home to their families,” Cunningham said.